ADI? So, What's Up? Not Much!

So, after all that big stink about the picture of a kid flipping the bird, the picture becomes a bit more clear. Mind you, no one was able to refute my contention that YTB did not acquire ADI. True to their tactics, the MLM crowd just deflected the conversation to a funny photo.

But as I said, Regina decided to get an answer and in the end..YTB did not acquire ADI. They may in the future, but for now they seem to be a vendor only.

You can find out the current version on Regina's other blog:

Apparently, there was indeed an announcement made about the acquisition of ADI by YTB at the Richmond Travel Training event. According to Jeanie Sharpless, the announcement was made by YTB Travel CEO, J. Kim Sorensen, and the founder and CEO of ADI, Curtis Edwards, who was there to confirm it. The problem, however, is that while this merger is on the planning table and discussions between the two companies are taking place, and maybe they are even close to finalizing the details... TODAY, it is still in the planning stages, and the acquisition has not yet been confirmed. In the excitement of the possibilities of this merger actually taking place, it was announced. It probably shouldn't have been, but it was. You know how excited we humans can get about things. Anyway, since more legal work must be done before it is a DONE DEAL, for now, the answer to the question at hand is "NO" YTB has not acquired ADI

Now, why on earth would a company announce a merger to a roomful of people when it is not a done deal. This is in Business 101--but with only 2 hours of education, I guess I cannot hold Scott accountable. But this apparently was announced by Kim Sorensen. And here we are a month later and neither ADI or YTB is willing to confirm it.

I have a hunch why it was "announced". In a word recruiting. Here you are in Virginia with a roomful of prospects and non-producing RTA and Reps. You need to do something to get them to sign up and to jump start their productivity. Tell them something--anything. And it seems that ADI was the straw that was drawn.

So, maybe YTB will acquire ADI at this point. Maybe they won't. But I am thinking that after a month, that there probably was no real announcement in Virginia--but now that many RTAs have gone on and broadcast it including some recorded telephone call...YTB may need to put up or shut up. And since the President of ADI is indeed an RTA this is probably the only way he is going be be able to make any money off of YTB!